One of the advantages with Streamio is that – from within itself – it is possible to share videos directly to social media like YouTube. You can also publish to LinkedIn, Twitter and Facebook, and take advantage
of these social network’s features as well as having a “clean” Streamio movie published on the own company webpage or in a mailing.
We have improved the functionality in the YouTube sharing with some new features. You are now able to share video files:
Under Privacy Settings you can choose whether the video that has been uploaded is public (anyone can see it), unlisted (only people with
an URL to the video can see it), or private (a list of users defined by you directly on the YouTube webpage) can see it. These can consist of Google+ names, Google+ circles or specific people (email addresses).
Under Allow Comments you are able to allow comments, allow moderated comments where you accept them before they go public, or simply disallow comments altogether.
If you check the Allow Rating box, you allow users to rate your video.
The comment functionality is especially important since not everyone has the resources to monitor yet another social network and bad comments can be left unanswered.
In recent days, due to political turmoil, Turkey decided to shut down YouTube access for their population. This is not the first time social media are shut down in different countries, for different reasons.
Fortunately, Streamio service is fully functional in Turkey according to our users there, as it is in other entities where YouTube isn’t, such as Pakistan, China, etc.
Using YouTube as a primary vehicle for video marketing might not be the best alternative, especially in markets that might be subject to censorship. In Germany, for instance, YouTube has not been working fully since 2009 due to a rights litigation. A smarter way of using YouTube is to use Streamio as the primary vehicle for marketing, and from Streamio upload the video files to YouTube.
That way, when embedding the video file on a webpage, it will be Streamio’s servers that are used to play the video, not YouTube’s, but the videos are available on Youtube as well for the users that exist within that ecosystem.
We like to say that Streamio is a video platform, while Youtube or Facebook are channels suitable for some distribution, but not all. With Streamio you can choose your distribution!
One of the steps before videos become available on the Streamio platform is encoding. The first step is uploading the movie to our servers, after that the movies are encoded, which is the process of making different versions of the movie available, tailored for specific use cases, such as computers and mobile. This step requires a lot of capacity and when a lot of jobs are delivered, they are queued.
Last week we introduced a new encoding cluster, based on Rackfish high performance managed servers. After extensive testing with this system running in parallell with the original Streamio encoders we have now done a full release.
The benefits for you as a Streamio customer are faster handling of your videos, making them available for your viewers in less time. The speed increase will show on single videos with speed increases from 57% to 82% according to our tests. When uploading multiple files it will be even more evident with more parallell computing capacity as well as nodes being freed up faster due to speed improvements.
The total capacity improvement of the encoding cluster is 183% which will give you significantly faster video availability.